Your first 90 days — Custom Playbook — Crown Packaging Corp

Days 1-30

Set the proof kit and the production line

Activities5

Ships4

Days 31-60

Localize for the branches and start the content cadence

Activities5

Ships5

Days 61-90

Trade shows, training, and the supplier launch calendar

Activities5

Ships5

The first ninety days. Each phase compounds on the previous one — the skills you ship in days 1–30 are the inputs to the automations in days 31–60, and so on.

Days 1-30 — Set the proof kit and the production line

Activities

Meet every supplier rep currently active with Crown and start the supplier-knowledge-brief habit within 48 hours of each session.
Build the ISTA APASS proof kit (FAQ, one-pager, explainer script) and walk it through the lab team for sign-off.
Stand up the draft-sales-sheet workflow with the first three priority product lines Aaron names.
Tour the Memphis lab and at least one branch (Boise or Chicago) to capture observations for brand-ambassador content.
Schedule the weekly competitive-watch brief to land in Aaron's inbox every Monday morning.

Deliverables shipped

ISTA APASS proof kit (FAQ, one-pager, 3-minute script)
Three branded sales sheets for top-priority product lines
First weekly competitive intel brief on Veritiv, Uline, Pregis, Sealed Air
Four supplier knowledge briefs from initial supplier meetings

Days 31-60 — Localize for the branches and start the content cadence

Activities

Build branch market profiles for Memphis, Boise, and Chicago, then localize the top 5 Memphis collateral pieces.
Start the weekly blog cadence (Tuesday draft, Thursday publish) and the biweekly podcast script cadence.
Run the first portfolio-focus-analysis at the quarter boundary and walk it through with Aaron.
Roll out the deck-pull library prompt to trusted branch sales leads so they can self-serve.
Begin the LinkedIn weekly posting cadence under your own byline.

Deliverables shipped

Branch market profiles for Memphis, Boise, Chicago
Five branch-localized collateral pieces
Four published blog posts on substrate trends, EPR, and ISTA testing
Two podcast scripts and one video script
First quarterly portfolio focus analysis

Days 61-90 — Trade shows, training, and the supplier launch calendar

Activities

Run the trade-show-packet skill for the next confirmed Crown show (PACK EXPO if in-window, or the next regional show).
Partner with Crown's training staff to draft the first AI-supported training module on the ISTA APASS story.
Stand up the supplier launch calendar and present the first 90-day view to Aaron for investment-level decisions.
Build the spec-translation library — target 15 product lines translated by day 90.
Review every skill's output quality with Aaron and adjust prompts where needed.

Deliverables shipped

Pre-show packet for the next confirmed trade show
First training module (ISTA APASS) ready for training staff sequencing review
90-day supplier launch calendar with investment-level recommendations
15+ spec translation tables in the SharePoint library
Quarterly review with Aaron documenting what worked, what to change