Trade show radar — Custom Playbook — Crown Packaging Corp

A monthly look at upcoming packaging trade shows, regional industry events, supplier-hosted technical conferences, and association meetings (MHEDA, MHI, PMMI, ISTA) over the next 6 months. Lets the Product Specialist and Aaron plan booth investments, content tie-ins, and supplier-meeting opportunities further out than the trade-show-packet skill covers.

IndustryMonthly, first business day 8 AM CT

The recurring brief

Copy this prompt and schedule it

Paste it into your runtime’s scheduled-task editor at the cadence above. The output arrives in your inbox (or Slack, or your drive) on schedule from then on. See Schedule a skill for the runtime mechanics.

Produce a monthly trade show and industry event radar covering the next 6 months. Sources: PMMI (PACK EXPO calendar), MHEDA, MHI, ISTA event calendar, the Foodservice Packaging Institute, the Flexible Packaging Association, and major supplier user-conference announcements.

For each event in the 6-month window, report:

Event name and dates
Location
Expected audience — converters / brand owners / distributors / engineers / a mix
Crown investment recommendation — exhibit / attend / send a rep / monitor / skip
Content tie-in opportunity — what blog post, podcast, or proof-kit asset could be produced around this event
Supplier-meeting opportunity — which of Crown's suppliers will be on the floor

Group by month. At the top, include a 'Decisions Aaron needs to make this month' section listing any events in the next 90 days where the investment level isn't yet set.

Output as a Word doc, trade-show-radar-{YYYY-MM}.docx. Keep each event's entry to 4-6 lines max.

Example output

Trade Show Radar — May 2026

Decisions Aaron needs this month

ISTA Transport Packaging Forum (June) — exhibit or attend? Crown's APASS certification makes this a natural fit.

May 2026

MHEDA Annual Convention (May 5-9, Phoenix). Audience: industrial distributors. Recommendation: send a rep — peer benchmarking. Content tie-in: blog post on what mid-market distributors are doing on AI.

June 2026

ISTA Transport Packaging Forum (June 10-12, Orlando). Audience: package engineers, ISTA-certified labs. Recommendation: exhibit — directly aligned with Crown lab story. Supplier-meeting opportunity: at least 4 Crown suppliers confirmed exhibiting.

July-October 2026 — PACK EXPO Las Vegas details, regional FPI show, supplier user conferences listed similarly.

So what for the Product Specialist: one investment decision in front of Aaron this month, two content tie-ins teed up for the blog calendar.

Where to run it

Schedule in Microsoft 365 Copilot Agent Builder — output stored in the shared trade-show SharePoint folder so Aaron and the branch leads can both read it.