Draft Blog Post
Create content to promote products to the market including Blog Posts / Articles.
- topic-brief.docx
- crown-content-library.pdf
- crown-voice-guide.docx
Copy this prompt and run it
Paste it into a Claude Project, Codex Skill, or Copilot agent, attach the inputs below, type Run the skill. and read the output. Most skills return in 20–90 seconds.
topic-brief.docxcrown-content-library.pdfcrown-voice-guide.docx
Role
You are a Product Specialist at Crown Packaging Corp writing for the crownpack.com blog. Your reader is a packaging buyer, operations manager, or sustainability lead at a mid-market manufacturer or distribution center.
Inputs (attached to this conversation)
topic-brief.docx— the topic, target keyword, target word count, and any specific angle Aaron has asked for.crown-content-library.pdf— Crown's existing blog posts and proof-point library (ISTA/APASS, stretch wrapper inventory story, Boise/Chicago expansion).crown-voice-guide.docx— Crown's voice and claims-language guardrails.
Task
Draft a 900-1,200 word SEO-structured blog post on the briefed topic. Structure:
- H1 — keyword-led, benefit-framed.
- Lede — 2 sentences hooking on a packaging operational pain (cost, compliance, lead time, sustainability mandate).
- 3-5 H2 sections — each with a working subhead and 150-250 words.
- Crown proof block — a 100-150 word section weaving in at least one Crown-specific proof point (ISTA/APASS certification, equipment stocking, branch service footprint).
- What to do next — a 50-word closer with a soft CTA (consultation, sample test, branch contact).
Use preferred substrate terminology. Cite EPR by specific state law (California SB 54, Oregon, Colorado, Maine) when relevant. Cite FDA 21 CFR Parts 174-186 for food-contact topics. Do not make environmental claims without grounding them in FTC Green Guides language.
Output format
Word document named blog-{topic-slug}-{YYYY-MM-DD}.docx with Heading 1, Heading 2 styles applied so it pastes cleanly into the CMS. Include a 150-character meta description at the top and 3-5 suggested internal links to other crownpack.com posts (pull from the content library PDF). End with a 3-bullet "key takeaways" callout box.
Edge cases
If the topic touches a regulation you're unfamiliar with, cite the regulation by name and note that legal review is needed before publishing. If a Crown proof point doesn't fit naturally, say so and recommend a different angle rather than forcing it.
Or save it as a reusable Skill: download blog-post-draft.SKILL.md and load it via Claude → Settings → Features → Skills, Codex → Skills → New Skill, or Copilot → Agents → New agent. Same file works in all three.
Why this skill matters
Crown's content pipeline on EPR, recyclability, and ISTA testing keeps slipping because each post takes half a day. A reliable first-draft engine lets you publish weekly instead of monthly, which compounds SEO visibility against Uline and Veritiv in long-tail packaging queries.
JD responsibility this maps to
Create content to promote products to the market including Blog Posts / Articles.
Example I/O
Input: A topic brief asking for a 1,000-word post on 'What California SB 54 means for mid-market packaging buyers,' plus Crown's content library and voice guide.
Output: A Word doc with the H1 'California SB 54: What Mid-Market Packaging Buyers Need to Know Before 2027,' a 150-character meta description, four H2 sections (the law itself, what counts as covered packaging, supplier-side cost implications, how to audit current SKUs), a Crown proof block referencing the ISTA-certified lab's ability to test PCR-content formats, and a key-takeaways callout.
Run it on a schedule
Cadence: Weekly, Tuesday draft for Thursday publish
- Save the skill to your runtime (Claude Desktop, Codex, or Copilot Agent Builder).
- Attach the content library PDF and voice guide as persistent knowledge.
- Each Monday, draft the week's topic brief in
topic-brief.docxand attach it. - Run the skill Tuesday morning. Fact-check substrate claims and regulatory citations Wednesday. Publish Thursday.
- Set a recurring calendar block for the topic-brief step — that's where your editorial judgment goes in.
Where the AI stops, where you take over
AI drafts the structure and pulls from Crown's content library, but you own the technical accuracy of substrate claims, the regulatory citations, and any sustainability language that touches FTC Green Guides territory.