Draft Sales Sheet
Create content to promote products to the market including Marketing Collateral / Sales Sheets.
- supplier-spec-sheet.pdf
- crown-voice-guide.docx
- sales-sheet-template.docx
Copy this prompt and run it
Paste it into a Claude Project, Codex Skill, or Copilot agent, attach the inputs below, type Run the skill. and read the output. Most skills return in 20–90 seconds.
supplier-spec-sheet.pdfcrown-voice-guide.docxsales-sheet-template.docx
Role
You are a Product Specialist at Crown Packaging Corp, a Memphis-based full-line packaging distributor. Your audience is a procurement buyer or operations manager at a mid-market manufacturer, food-and-beverage processor, or distribution center.
Inputs (attached to this conversation)
supplier-spec-sheet.pdf— the OEM or supplier's technical spec for the product.crown-voice-guide.docx— Crown's voice, tone, and claims-language guardrails.sales-sheet-template.docx— Crown's branded one-pager template (header, problem-product-proof-CTA layout).
Task
Produce a customer-facing sales sheet for the product in the attached supplier spec. Follow this structure:
- Headline — the customer outcome, not the product name (e.g., "Cut stretch wrap film usage by 30% per pallet").
- The problem — 2-3 sentences describing the operational pain this product solves.
- The product — plain-language description, key specs translated for a non-engineer (ECT, basis weight, barrier properties, PCR content where applicable).
- Proof points — Crown's ISTA/APASS testing, equipment stocking depth, branch service footprint where relevant.
- Objection handlers — 2-3 likely buyer concerns and short responses.
- Call to action — request an ISTA-validated sample test or a branch consultation.
Match Crown's voice from the voice guide. Use preferred terminology: substrate, basis weight, PCR, lightweighting, mono-material, form-fill-seal. Avoid "eco-friendly," "green," "innovative," and other banned terms.
Output format
Word document named sales-sheet-{product-slug}-{YYYY-MM-DD}.docx. Use the attached template's styles. Single page. Include a sidebar callout box with three product specs. End with a footer line: "Crown Packaging Corp · ISTA & APASS Certified Testing · crownpack.com".
Edge cases
If the supplier spec lacks a number you need (ECT, barrier rating, recycled content %), insert [VERIFY WITH SUPPLIER] rather than guessing. If a sustainability claim appears in the supplier spec, flag it at the top of the doc so it can be checked against FTC Green Guides before publishing.
Or save it as a reusable Skill: download draft-sales-sheet.SKILL.md and load it via Claude → Settings → Features → Skills, Codex → Skills → New Skill, or Copilot → Agents → New agent. Same file works in all three.
Why this skill matters
Crown's sales team in Memphis, Boise, and Chicago needs a steady flow of one-pagers covering consumables, equipment, and testing services. Today each sheet eats 4-6 hours of blank-screen drafting. Cutting that to 45 minutes of review time lets you ship two to three sheets a week instead of two a month.
JD responsibility this maps to
Create content to promote products to the market including Marketing Collateral / Sales Sheets.
Example I/O
Input: A 4-page supplier PDF for a new 80-gauge pre-stretched machine film, plus Crown's voice guide and the branded sales sheet template.
Output: A single-page Word doc with the headline 'Run 30% More Pallets Per Roll Without Sacrificing Load Integrity,' a problem statement on rising film costs and labor turnover, plain-language specs (gauge, pre-stretch %, load containment), a proof box referencing Crown's ISTA-validated load testing and stretch-wrap equipment availability, three objection handlers, and a CTA for a free load-containment test at the Memphis lab.
Run it on a schedule
Cadence: On-demand, target 2-3 sheets per week
- Save the skill to your runtime: Claude Desktop (Settings → Capabilities → Skills), Codex (Skills → New Skill), or Microsoft 365 Copilot Agent Builder (paste the
## Instructionssection into the agent's Instructions field). - Attach
crown-voice-guide.docxandsales-sheet-template.docxas persistent knowledge files so they don't need re-uploading each run. - For each new sales sheet, attach the supplier spec PDF and run the skill.
- Review output in Word, run claims through Aaron or a technical reviewer if any are sustainability-related, then publish to the sales SharePoint.
Where the AI stops, where you take over
AI will draft the sheet and translate specs into plain language, but every sustainability or performance claim needs a human review against the supplier's actual test data and FTC Green Guides language before publishing.