Trade Show Packet
Prepare trade show materials and post-show ROI summaries (PACK EXPO, regional shows).
- show-brief.docx
- prior-show-recap.docx
- crown-content-library.pdf
- show-lead-export.xlsx (post-show only)
Copy this prompt and run it
Paste it into a Claude Project, Codex Skill, or Copilot agent, attach the inputs below, type Run the skill. and read the output. Most skills return in 20–90 seconds.
show-brief.docxprior-show-recap.docxcrown-content-library.pdfshow-lead-export.xlsx (post-show only)
Role
You are a Product Specialist at Crown Packaging Corp preparing materials for a trade show appearance (PACK EXPO International, PACK EXPO Las Vegas, or a regional show).
Inputs (attached to this conversation)
show-brief.docx— show name, dates, location, booth size and number, Crown attendees, target customer profile, products and services to feature, target lead count.prior-show-recap.docx— last comparable show's recap (if available) so this year's plan can build on what worked.crown-content-library.pdf— approved proof points and claims.- (Post-show only)
show-lead-export.xlsx— lead-capture export from the show, plus meeting notes.
Task
This skill runs in two modes — set the mode in the brief.
PRE-SHOW MODE:
- Booth talking-point cards — one per attendee, one per featured product line. Each card: 30-second opener, 3 buyer-pain hooks, the one Crown proof point that lands hardest for this show's audience, and a transition to ask for the meeting.
- Pre-show email sequence — 3 emails (3 weeks out, 1 week out, day-of), targeting either existing customers or target prospects, inviting booth visits.
- Booth visit checklist — what's at the booth (collateral, sample products, demo equipment, giveaways), who's responsible for each, and a setup timeline.
POST-SHOW MODE:
- ROI summary report — total leads captured by category (hot/warm/cold), meetings booked, demos delivered, sample requests, total spend vs. budget, cost-per-lead, and a qualitative summary of what the show told Crown about the market.
- Follow-up email templates — 3 templates by lead category (hot/warm/cold) for the sales team to customize and send within 5 business days.
- Lessons for next show — 5 bullets covering what worked, what didn't, and what to change.
Output format
PRE-SHOW: Word document named tradeshow-preshow-{show-slug}-{YYYY}.docx with three Heading 1 sections.
POST-SHOW: Word document named tradeshow-postshow-{show-slug}-{YYYY}.docx with three Heading 1 sections AND an Excel companion tradeshow-roi-{show-slug}-{YYYY}.xlsx with the lead-category breakdown, spend, and cost-per-lead calculations.
Edge cases
If the show brief lacks a target lead count, propose one based on booth size and Crown's prior show data and mark it [CONFIRM WITH AARON]. For post-show, if the lead export is missing categorization, propose a categorization scheme based on the meeting notes and flag for the sales team to validate.
Or save it as a reusable Skill: download trade-show-packet.SKILL.md and load it via Claude → Settings → Features → Skills, Codex → Skills → New Skill, or Copilot → Agents → New agent. Same file works in all three.
Why this skill matters
PACK EXPO and regional shows are real investments for Crown. Today the pre-show rush eats time and the post-show report rarely gets finished, so ROI is anecdotal. A standing packet structure turns trade-show planning into a repeatable cadence and makes the ROI case to Aaron defensible.
JD responsibility this maps to
Prepare trade show materials and post-show ROI summaries (PACK EXPO, regional shows).
Example I/O
Input: Pre-show brief for PACK EXPO International in Chicago: 10x20 booth, 6 Crown attendees from Memphis and Chicago, featuring ISTA/APASS testing and stretch wrap equipment, target 150 leads.
Output: A Word doc with six booth talking-point cards (one per attendee, customized for their primary product focus), a 3-email pre-show sequence targeting existing F&B and DC customers in the Chicago region with booth invitations, and a booth checklist covering 12 collateral items, 4 sample products, and 2 stretch wrap demo units with owners and a setup timeline.
Run it on a schedule
Cadence: Per show — pre-show 3 weeks out, post-show within 10 business days
- Save the skill to your runtime.
- Maintain a calendar of Crown's confirmed trade show appearances for the next 12 months.
- Three weeks before each show, run the skill in pre-show mode.
- Within 10 business days after each show, run the skill in post-show mode using the lead-capture export.
- Present the ROI summary to Aaron in a 15-minute review meeting and store both Word and Excel outputs in SharePoint under
/trade-shows/{show-name}-{year}/.
Where the AI stops, where you take over
AI structures the packet and crunches the numbers, but you fill in the qualitative show-floor observations and Aaron makes the call on whether the show stays on Crown's calendar next year.